Playbooks for selling more.
Short, practical notes from the team that builds Dukaan. No fluff, no “10 tips” — just what actually moves orders for Indian D2C stores.
Start a storeGuides
Turn on all six WhatsApp automations in 2 minutes
Order confirmations, shipping updates and cart recovery are off by default. Here is the exact order to enable them, the templates that convert best, and the one variable most sellers forget.
Read the setupCOD without the RTO headache
Return-to-origin eats 20–30% of COD margins. Phone verification, a small handling fee and a cap by order value cut it in half. Settings walkthrough inside.
Read the setupPick a theme like a designer
22 themes, one rule: match the theme's photo density to your catalog. Dense catalogs want grid themes; 3-product brands want editorial ones. Apply, then customise three things.
Read the setupCoupons that don't leak margin
Minimum order values, first-order-only rules and usage caps are all server-priced now — so a coupon can't be stacked or replayed. How to structure a launch offer.
Read the setupConnect your own domain
Buy anywhere, point two DNS records, and SSL is issued automatically. What to do while DNS propagates and how to keep your dukaan.fun link working.
Read the setupRecover abandoned carts with one message
Carts with a phone number and no order get one nudge at 30 minutes. The copy that recovers 12–18%, and why a second message makes it worse.
Read the setupYour store, live in 30 seconds.
No card. No code. Cancel nothing — there's nothing to cancel.